Lunar FX
The client
Lunar FX is a matchmove and layout company, providing outsource and embedded solutions to vendors for high end Film & TV visual effects.
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The challenge
Lunar FX were looking for a new site that accurately reflects their position in the marketplace as a high-end outsource vendor.
The goal was to redesign and optimise the site to cement their credibility in the market. Their three core services and disciplines had to be showcased throughout. They also wanted an ‘education piece’ that would explain VFX in more basic terms, with the intention of presenting themselves as an expert in the field and accessible to students or people coming into the industry.
They wanted the new site to represent the brand and generate leads from potential clients.
The target audience are VFX producers, production managers and studio executives - either directly representing the client (eg Netflix) or representing a client’s vendor (eg Framestore). All will be well versed in the world of VFX and are looking for cost effective solutions for their matchmove and layout requirements.
The solution
I spent some time researching Lunar FX’s competitors to understand their USP.
I wanted to position Lunar FX as a trusted partner rather than an outsource vendor and highlight that their work lays the foundation for the rest of the VFX pipeline.
Accuracy is key components of their USP so I wanted to use words like ‘precision’, ‘flawless’ and ‘pixel-perfect’ throughout the site as these will further build their reputation as a highly skilled vendor and will resonate with their target audience. The services themselves needed to be clear and concise as they will be scanned quickly.
The education piece needed to be accessible to all so I included a ‘jargon buster’ as a glossary to help with some of the terms used throughout the piece.